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Igtv square video how to#
Igtv square video tv#

All you have to do is record a video while holding your smartphone vertically, and then load it up to IGTV. Recording a video on a smartphone for IGTV is by far the easiest option. Smartphones made in the last 5 years or so have a screen aspect ratio of 16:9 (or 9:16 when switched vertically). There are a few options available when it comes to shooting a video, as shown below: Option 1: Use Your Smartphone But if you prefer to use better quality cameras, you’ll want to read on to see our tips on resizing videos for Instagram TV. In other words, if you use a smartphone to capture your video content, you’re good to go. The reason why this is so hard is that unless you’re using your smartphone to shoot the video, you will have to edit or crop your video during post-production just to achieve the correct aspect ratio. The most challenging thing to get right when capturing a vertical video for IGTV is the aspect ratio, which is the ratio of width to height of your video. Maximum for videos less than 60 mins: 3.6GB.Minimum for videos less than 10 mins: 650MB.Larger and Verified accounts: 15 seconds to 60 minutes.Typical accounts: 15 seconds to 10 minutes.

Default IGTV Settings: 1080x1350 (a horizontal video will run nearer to 1920x1080).

IGTV Video Specsīefore we explain how you can reformat and resize your video for IGTV, here are some specifications that you need to keep in mind when you upload and edit a video for Instagram TV. We might even see a steep rise in brands publishing quick, on-the-go videos which appear authentically created, leading to better engagement. Since the videos are shot vertically, usually on a smartphone, the videos can be easily uploaded and shared, without requiring much effort to edit as you would do for a video on Youtube. For now, anyway.Īnother thing that differentiates IGTV, is its vertical video format. Plus, IGTV is still in its infancy, which means it has far fewer active users than more established platforms. For one, platforms like YouTube don’t impose a time limit as IGTV does. Instagram influencers can also use IGTV to post a video on product recommendations and reviews - enabling brands to further take advantage of the already thriving influencer market.Īs for what IGTV means for well-established video platforms like YouTube and Vimeo, it is a bit too early to tell. The bigger time limit will prove very useful for marketers to develop things like how-to-videos, product videos, mobile vlogs, list videos, and even Q&A videos. Stories allow for only 15 seconds of video content, while IGTV allows for up to 10 minutes. What’s the Difference Between IGTV, Instagram Stories, and Video Platforms?Īs mentioned, the most significant difference between IGTV and Stories is the length of time.

Igtv square video tv#

While IGTV does come with its very own app (available on both iOS and Android) you can also access IGTV through the Instagram app via the small TV icon, as mentioned before: Now, with IGTV, you can upload a video that is up to 10 minutes long, or up to an hour if your account is verified. While it was possible to post videos before on Instagram Stories, you were limited to only 15 seconds per segment. IGTV represents Instagram’s first foray into long-form videos.

Igtv square video how to#

While vertical videos are nothing new, creating a high-quality video for IGTV can be rather tricky.īut worry not, because this post covers everything from how to shoot a video to the tools you can use to create stunning videos for IGTV.

Since the launch of Instagram’s latest feature, Instagram TV (IGTV), the little TV icon that appears at the top right-hand corner of the social media app has opened up a new frontier for marketers to engage with their target market.Īs we see more marketers embrace Instagram’s latest feature, we’ve been getting a lot of queries on how to record, edit, and resize a video to fit Instagram TV.